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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">patmedfar</journal-id><journal-title-group><journal-title xml:lang="ru">Пациентоориентированная медицина и фармация</journal-title><trans-title-group xml:lang="en"><trans-title>Patient-Oriented Medicine and Pharmacy</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2949-1924</issn><publisher><publisher-name>LLC Izdatelstvo OKI</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.37489/2949-1924-0134</article-id><article-id custom-type="edn" pub-id-type="custom">IXLVGS</article-id><article-id custom-type="elpub" pub-id-type="custom">patmedfar-226</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЦИФРОВАЯ МЕДИЦИНА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DIGITAL MEDICINE</subject></subj-group></article-categories><title-group><article-title>Цифровая трансформация фармацевтической отрасли: роль искусственного интеллекта в фармации</article-title><trans-title-group xml:lang="en"><trans-title>Digital transformation of the pharmaceutical industry: the role of artificial intelligence in pharmacy</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0004-7170-8783</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Паршенков</surname><given-names>М. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Parshenkov</surname><given-names>M. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Паршенков Михаил Алексеевич — лаборант-исследователь</p><p>Москва</p></bio><bio xml:lang="en"><p>Mikhail A. Parshenkov — laboratory researcher</p><p>Moscow </p></bio><email xlink:type="simple">misjakj@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0008-6107-7585</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Романов</surname><given-names>Ф. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Romanov</surname><given-names>Ph. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Романов Филипп Александрович — аспирант кафедры управления и экономики фармации</p><p>Ярославль</p></bio><bio xml:lang="en"><p>Philip A. Romanov — Postgraduate student of the Department of Pharmacy Management and Economics</p><p>Yaroslavl</p></bio><email xlink:type="simple">rfa2010@ya.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-8631-0303</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Яворский</surname><given-names>А. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Yavorsky</surname><given-names>A. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Яворский Александр Николаевич — советник генерального директора</p><p>Москва</p></bio><bio xml:lang="en"><p>Alexander N. Yavorsky — Advisor to the General Director</p><p>Moscow </p></bio><email xlink:type="simple">200-31-11@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГАОУ ВО «Московский научно-исследовательский онкологический институт им. П.А. Герцена», филиал ФГБУ «Национальный медицинский исследовательский центр радиологии Минздрава России»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>P.A. Herzen Moscow Cancer Research Institute, a branch of the National Medical Research Center of Radiology</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>ФГБОУ ВО «Ярославский государственный медицинский университет»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Yaroslavl State Medical University</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru"><institution>Ассоциация участников обращения лекарственных средств и изделий медицинского назначения «ЛЕКМЕДОБРАЩЕНИЕ»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Association of Participants in the Circulation of Medicines and Medical Devices "LEKMEDOBRAZHENIE"</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>30</day><month>03</month><year>2026</year></pub-date><volume>4</volume><issue>1</issue><fpage>87</fpage><lpage>94</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Паршенков М.А., Романов Ф.А., Яворский А.Н., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Паршенков М.А., Романов Ф.А., Яворский А.Н.</copyright-holder><copyright-holder xml:lang="en">Parshenkov M.A., Romanov P.A., Yavorsky A.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.pomph.ru/jour/article/view/226">https://www.pomph.ru/jour/article/view/226</self-uri><abstract><sec><title>Обоснование</title><p>Обоснование. Цифровые технологии преобразуют фармацевтическую отрасль, трансформируя как производственные процессы, так и сам подход к разработке и применению лекарственных средств. Ключевую роль в цифровизации фармации играют искусственный интеллект, технологии машинного обучения, а также алгоритмы глубокого анализа данных.</p></sec><sec><title>Методология</title><p>Методология. В данном литературном обзоре мы использовали системный и структурный анализ; междисциплинарный подход, объединяющий методы контент-анализа научной литературы; изучение регуляторной документации; кейс-ориентированное моделирование.</p></sec><sec><title>Результаты</title><p>Результаты. Установлено, что цифровые технологии оказывают существенное влияние на ключевые этапы жизненного цикла лекарственных препаратов в фармацевтической индустрии. Однако широкомасштабная цифровизация на данный момент затруднена рядом барьеров, представленных в нашей работе. Предложены направления преодоления этих ограничений (внедрение гибридных архитектур, развитие международных хранилищ обезличенных данных, интеграция цифровых модулей в программы подготовки специалистов).</p></sec><sec><title>Заключение</title><p>Заключение. Цифровые технологии начинают формировать новые принципы функционирования фармацевтической отрасли. Однако для полноценного перехода от точечных достижений к устойчивой цифровой трансформации необходимы комплексные меры.</p></sec></abstract><trans-abstract xml:lang="en"><sec><title>Background</title><p>Background. Digital technologies are transforming the pharmaceutical industry, changing both manufacturing processes and the very approach to the development and use of medicines. Artificial intelligence, machine learning technologies, and deep data analysis algorithms play a key role in the digitalization of pharmacy.</p></sec><sec><title>Methods</title><p>Methods. In this literature review, we used systematic and structural analysis; an interdisciplinary approach combining methods of content analysis of scientific literature; study of regulatory documentation; and case-oriented modeling.</p></sec><sec><title>Results</title><p>Results. It has been established that digital technologies have a significant impact on key stages of the drug life cycle in the pharmaceutical industry. However, large-scale digitalization is currently hampered by a number of barriers, which are presented in our work. We propose ways to overcome these limitations (introduction of hybrid architectures, development of international repositories of anonymized data, integration of digital modules into specialist training programs).</p></sec><sec><title>Conclusion</title><p>Conclusion. Digitalization is beginning to shape new principles for the functioning of the pharmaceutical industry. However, comprehensive measures are needed to make a full transition from isolated achievements to sustainable digital transformation.</p></sec></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровые технологии</kwd><kwd>алгоритмы машинного обучения</kwd><kwd>искусственный интеллект</kwd><kwd>персонализированная медицина</kwd><kwd>фармация</kwd><kwd>адаптивные алгоритмы данных</kwd><kwd>фармацевтическая разработка</kwd><kwd>таргетная терапия</kwd><kwd>институциональные барьеры</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digital technologies</kwd><kwd>machine learning algorithms</kwd><kwd>artificial intelligence</kwd><kwd>personalized medicine</kwd><kwd>pharmacy</kwd><kwd>adaptive data algorithms</kwd><kwd>pharmaceutical development</kwd><kwd>targeted therapy</kwd><kwd>institutional barriers</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Аладышева Ж. И., Береговых В. 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